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creative_strategy [2016/04/06 13:56]
hkimscil
creative_strategy [2016/04/06 14:07]
hkimscil
Line 101: Line 101:
 "I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language."</​WRAP>​ "I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language."</​WRAP>​
  
-[{{:​OM-Guinness-Cheese.jpg?​300 |"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements,​ but they should never be allowed to create them" }}]+<WRAP box> 
 +[{{:​OM-Guinness-Cheese.jpg?​300 |"OM Guinness Cheese"​ }}] 
 +Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements,​ but they should never be allowed to create them 
 +</​WRAP>​ 
 + 
 +<WRAP box> 
 +[{{:​OM-Schweppes.jpg?​300 |""}}] 
 +“Unless your campaign has a big idea, it will pass like a ship in the night.” \\ \\  
 + 
 +“When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.” 
 +</​WRAP>​ 
 + 
 +<WRAP box> 
 +“When you have nothing to say, sing it.” 
 +[{{ :​OM-Sears_Fur_vert.jpg?​300 |""​}}] 
 +“Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.” 
 +</​WRAP>​ 
creative_strategy.txt · Last modified: 2016/04/06 14:54 by hkimscil