Differences

This shows you the differences between two versions of the page.

--- creative_strategy [2016/04/06 13:56] – hkimscil
+++ creative_strategy [2016/04/06 14:07] – hkimscil
@@ Line 101: / Line 101: @@
 "I don't know the rules of grammar. If you're trying to persuade people to do something, or buy something, it seems to me you should use their language."</WRAP>
-[{{:OM-Guinness-Cheese.jpg?300 |"Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them" }}]
+<WRAP box>
+[{{:OM-Guinness-Cheese.jpg?300 |"OM Guinness Cheese" }}]
+Much of the messy advertising you see on television today is the product of committees. Committees can criticize advertisements, but they should never be allowed to create them
+</WRAP>
+<WRAP box>
+[{{:OM-Schweppes.jpg?300 |""}}]
+“Unless your campaign has a big idea, it will pass like a ship in the night.” \\ \\
+“When someone is made the head of an office in the Ogilvy & Mather chain, I send him a Matrioshka doll from Gorky. If he has the curiosity to open it, and keep opening it until he comes to the inside of the smallest doll, he finds this message: If each of us hires people who are smaller than we are, we shall become a company of dwarfs. But if each of us hires people who are bigger than we are, we shall become a company of giants.”
+</WRAP>
+<WRAP box>
+“When you have nothing to say, sing it.”
+[{{ :OM-Sears_Fur_vert.jpg?300 |""}}]
+“Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.”
+</WRAP>