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--- creative_strategy [2016/04/06 14:07] – hkimscil
+++ creative_strategy [2016/04/06 14:54] (current) – hkimscil
@@ Line 90: / Line 90: @@
   * 브랜드 개성에 초점
     * 포장, 이름, 광고, 가격, 본질 등등이 혼재, 종합되어 소비자의 머리에 감성에 안착
+  * cf. {{추격자의_브랜드전략.pdf}}
 [{{ :OM-Hathaway-60s-2.jpg?300|"The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.' The majority of businessmen are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked." }}]
@@ Line 115: / Line 116: @@
 <WRAP box>
 “When you have nothing to say, sing it.”
-[{{ :OM-Sears_Fur_vert.jpg?300 |""}}]
+[{{:OM-Sears_Fur_vert.jpg?300 |""}}]
 “Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.”
 </WRAP>
+[[http://hotcacao.tistory.com/entry/통합마케팅커뮤니케이션IMC-Markrting-이란|통합마케팅커뮤니케이션IMC-Markrting-이란]]