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creative_strategy [2016/04/06 14:07]
hkimscil
creative_strategy [2016/04/06 14:54] (current)
hkimscil
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   * 브랜드 개성에 초점   * 브랜드 개성에 초점
     * 포장, 이름, 광고, 가격, 본질 등등이 혼재, 종합되어 소비자의 머리에 감성에 안착     * 포장, 이름, 광고, 가격, 본질 등등이 혼재, 종합되어 소비자의 머리에 감성에 안착
 +  * cf. {{추격자의_브랜드전략.pdf}}
  
 [{{ :​OM-Hathaway-60s-2.jpg?​300|"​The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.'​ The majority of businessmen are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked."​ }}] [{{ :​OM-Hathaway-60s-2.jpg?​300|"​The creative process requires more than reason. Most original thinking isn't even verbal. It requires 'a groping experimentation with ideas, governed by intuitive hunches and inspired by the unconscious.'​ The majority of businessmen are incapable of original thinking because they are unable to escape from the tyranny of reason. Their imaginations are blocked."​ }}]
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 <WRAP box> <WRAP box>
 “When you have nothing to say, sing it.” “When you have nothing to say, sing it.”
-[{{ :​OM-Sears_Fur_vert.jpg?​300 |""​}}]+[{{:​OM-Sears_Fur_vert.jpg?​300 |""​}}]
 “Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.” “Don’t bunt. Aim out of the ballpark. Aim for the company of immortals.”
 </​WRAP>​ </​WRAP>​
  
 +[[http://​hotcacao.tistory.com/​entry/​통합마케팅커뮤니케이션IMC-Markrting-이란|통합마케팅커뮤니케이션IMC-Markrting-이란]]
creative_strategy.txt · Last modified: 2016/04/06 14:54 by hkimscil