dagmar
DAGMAR
Defining Advertising Goals for Measured Advertising Result (DAGMAR)
Measurement of what?
- Unawareness
- Awareness
- Comprehension
- Conviction
- Action
dagmar.txt · Last modified: 2016/06/29 16:28 by hkimscil
Defining Advertising Goals for Measured Advertising Result (DAGMAR)
Measurement of what?