diffusion_theory
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diffusion_theory [2016/04/05 08:00] – hkimscil | diffusion_theory [2017/05/31 06:22] – hkimscil | ||
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See also the Book: [[: | See also the Book: [[: | ||
+ | and Eve Rogers' | ||
====== Concepts and Ideas ====== | ====== Concepts and Ideas ====== | ||
__Elements: | __Elements: | ||
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* Importance of Communication channel = communication network | * Importance of Communication channel = communication network | ||
* 개혁의 단계 | * 개혁의 단계 | ||
- | * Knowledge | + | * Knowledge |
- | * Persuasion ---> Interpersonal | + | * Persuasion |
* Decision | * Decision | ||
* Implementation | * Implementation | ||
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__의견지도자 (...력) = opinion leaders (or opinion leadership)__ | __의견지도자 (...력) = opinion leaders (or opinion leadership)__ | ||
__소시오그램 (sociogram)__ \\ | __소시오그램 (sociogram)__ \\ | ||
- | * [[http:// | + | < |
- | | + | |
- | | + | Moreno invented the sociogram -- a diagram of points and lines used to represent relations among persons. Before that, ideas like the " |
- | | + | See also, Moreno, J. L. (1941). Foundations of Sociometry: An Introduction. Sociometry, 4(1), 15-35. [[http:// |
+ | See also, [[http:// | ||
+ | --> Formation of groups (from [[The Hawthorne Study|The Study of Hawthorne Factory]]) | ||
__커뮤니케이션 네트워크 (Communication network)의 특징__: 동질성 과 이질성 (homophily and heterophily) \\ | __커뮤니케이션 네트워크 (Communication network)의 특징__: 동질성 과 이질성 (homophily and heterophily) \\ |
diffusion_theory.txt · Last modified: 2022/12/06 09:01 by hkimscil