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| diffusion_theory [2025/06/05 10:09] – [Concepts and Ideas] hkimscil | diffusion_theory [2025/06/05 10:24] (current) – hkimscil |
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| * Confirmation | * Confirmation |
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| __의견지도자 (...력) = opinion leaders (or opinion leadership)__ \\ | __의견지도자 (...력) = opinion leaders (or opinion leadership)__ |
| | The process of adoption of ideas, innovation, and technology |
| | * awareness, |
| | * interest, |
| | * evaluation, |
| | * trial, and |
| | * adoption |
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| __소시오그램 (sociogram)__ \\ | __소시오그램 (sociogram)__ \\ |
| <blockquote> Moreno developed sociometry ((see an article, [[https://www.jstor.org/stable/41719254|Moreno's Sociometry]])). He started asking people who their friends were and explored the ways in which their relations with others served as both limitations and opportunities for action and for their psychological behavior. He founded the journal sociometry which investigated the relationship between psychological well-being and "social configurations". He believed that large scale social phenomena, such as the economy and state, were sustained and reproduced over time by the small scale configurations formed by peoples patterns of friendship, dislike and other relations. | <blockquote> Moreno developed sociometry ((see an article, [[https://www.jstor.org/stable/41719254|Moreno's Sociometry]])). He started asking people who their friends were and explored the ways in which their relations with others served as both limitations and opportunities for action and for their psychological behavior. He founded the journal sociometry which investigated the relationship between psychological well-being and "social configurations". He believed that large scale social phenomena, such as the economy and state, were sustained and reproduced over time by the small scale configurations formed by peoples patterns of friendship, dislike and other relations. |
