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| diffusion_theory [2017/06/08 08:26] – hkimscil | diffusion_theory [2022/12/06 08:48] – [Concepts and Ideas] hkimscil |
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| See also the Book: [[:Book:Diffusion of Innovations]] | See also the Book: [[b:diffusion_of_innovations]] |
| and Eve Rogers' speech {{youtube>j1uc7yZH6eU}} | and Eve Rogers' speech {{youtube>j1uc7yZH6eU}} |
| ====== Concepts and Ideas ====== | ====== Concepts and Ideas ====== |
| __의견지도자 (...력) = opinion leaders (or opinion leadership)__ \\ | __의견지도자 (...력) = opinion leaders (or opinion leadership)__ \\ |
| __소시오그램 (sociogram)__ \\ | __소시오그램 (sociogram)__ \\ |
| <blockquote> Moreno developed sociometry. He started asking people who their friends were and explored the ways in which their relations with others served as both limitations and opportunities for action and for their psychological behavior. He founded the journal sociometry which investigated the relationship between psychological well-being and "social configurations". He believed that large scale social phenomena, such as the economy and state, were sustained and reproduced over time by the small scale configurations formed by peoples patterns of friendship, dislike and other relations. | <blockquote> Moreno developed sociometry ((see an article, [[https://www.jstor.org/stable/41719254|Moreno's Sociometry]])). He started asking people who their friends were and explored the ways in which their relations with others served as both limitations and opportunities for action and for their psychological behavior. He founded the journal sociometry which investigated the relationship between psychological well-being and "social configurations". He believed that large scale social phenomena, such as the economy and state, were sustained and reproduced over time by the small scale configurations formed by peoples patterns of friendship, dislike and other relations. |
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| Moreno invented the sociogram -- a diagram of points and lines used to represent relations among persons. Before that, ideas like the "social fabric" or "social network" were just vague ideas. Moreno used sociograms to identify social leaders and isolates, to uncover asymmetry and reciprocity in friendship choices, and to map chains of indirect connection. One of the configurations he observed was the sociometric star: an individual chosen by many others as a friend.<cite>[[http://www.analytictech.com/networks/history.htm|Moreno developed sociometry. . . .]]</cite></blockquote> | Moreno invented the sociogram -- a diagram of points and lines used to represent relations among persons. Before that, ideas like the "social fabric" or "social network" were just vague ideas. Moreno used sociograms to identify social leaders and isolates, to uncover asymmetry and reciprocity in friendship choices, and to map chains of indirect connection. One of the configurations he observed was the sociometric star: an individual chosen by many others as a friend.<cite>[[http://www.analytictech.com/networks/history.htm|Moreno developed sociometry. . . .]]</cite></blockquote> |
| * 동질성 :: 커뮤니케이션 효과(effects of communication) | * 동질성 :: 커뮤니케이션 효과(effects of communication) |
| * 확산의 걸림돌 | * 확산의 걸림돌 |
| * [[Book:Diffusion of Innovations#일반화|확산 일반화]] | * [[b:diffusion_of_innovations#일반화|확산 일반화]] |
| * 이질성 :: 확산의 잠재력 | * 이질성 :: 확산의 잠재력 |
| * the Strength of Weak Ties . . . by Mark Granovetter (1973) | * the Strength of Weak Ties . . . by Mark Granovetter (1973) |
