hierarchy_of_effects_model
Hierarchy of Effects Model
. . . . by Lavidge and Steiner
Unawareness:
Awareness:
Knowledge:
Liking:
Preference:
Conviction
Purchase
Unawareness:
Cognitive (thinking)
Affective (feeling)
Liking:
Preference:
Conviction
Conative (behavior)
hierarchy_of_effects_model.txt · Last modified: 2014/03/23 21:38 by hkimscil