hierarchy_of_effects_model
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hierarchy_of_effects_model [2014/03/23 21:37] – hkimscil | hierarchy_of_effects_model [2014/03/23 21:38] (current) – hkimscil | ||
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Line 12: | Line 12: | ||
---- | ---- | ||
* Unawareness: | * Unawareness: | ||
- | ---- | ||
- | |||
* Cognitive (thinking) | * Cognitive (thinking) | ||
* Awareness: | * Awareness: | ||
Line 20: | Line 18: | ||
* Liking: | * Liking: | ||
* Preference: | * Preference: | ||
- | * Conative (behavior) | ||
* Conviction | * Conviction | ||
+ | * Conative (behavior) | ||
* Purchase | * Purchase | ||
hierarchy_of_effects_model.1395578229.txt.gz · Last modified: 2014/03/23 21:37 by hkimscil