hierarchy_of_effects_model
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Hierarchy of Effects Model
. . . . by Lavidge and Steiner
- Unawareness:
- Awareness:
- Knowledge:
- Liking:
- Preference:
- Conviction
- Purchase
- Unawareness:
—-
* Cognitive (thinking) * Awareness: * Knowledge: * Affective (feeling) * Liking: * Preference: * Conative (behavior) * Conviction * Purchase
hierarchy_of_effects_model.1395578250.txt.gz · Last modified: 2014/03/23 21:37 by hkimscil