hierarchy_of_effects_model
This is an old revision of the document!
Hierarchy of Effects Model
. . . . by Lavidge and Steiner
- Unawareness:
- Awareness:
- Knowledge:
- Liking:
- Preference:
- Conviction
- Purchase
- Unawareness:
—-
- Cognitive (thinking)
- Awareness:
- Knowledge:
- Affective (feeling)
- Liking:
- Preference:
- Conative (behavior)
- Conviction
- Purchase
hierarchy_of_effects_model.1395578262.txt.gz · Last modified: 2014/03/23 21:37 by hkimscil