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Media Richness

  • Richness determined by:
    • Bandwidth or ability to transmit multiple cues
    • Ability to give immediate feedback
    • Ability to support the use of natural or conversational language
    • Its personal focus (Thurlow 49)
  • More complex the task the richer the medium necessary (rich medium = telephone or FtF communication)

Media Rating (across)
Criteria(down)
High Medium Low
Feedback Face to Face
Video Conferencing
Synchronous Audio
Text Based Chat
E-mail Threaded Discussion
Asynchronous Audio
Multiple cues Face to Face Video Conferencing Synchronous Audio
Asynchronous Audio
Text Based Chat
E-mail Threaded Discussion
Message Tailoring Face to Face Video Conferencing
Synchronous Audio
E-mail
Text Based Chat
Asynchronous Audio
Threaded Discussion
Emotions Face to Face Video Conferencing
Synchronous Audio
Asynchronous Audio
Text Based Chat
E-mail Threaded Discussion

Table from: Newberry. (2001). Raising Student Social Presence In Online Classes. WebNet 2001 Proceedings (In Press)

Readings

  • Daft, R. L., & Lengel, R. H. (1984). Information richness: A new approach to managerial behavior and organizational design. In L. L. Cummings & B. M. Staw (Eds.), Research in organizational behavior (Vol. 6, pp. 191-233). Homewood, IL: JAI Press.
  • Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. Management Science, 32(5), 554-571. doi: 10.1287/mnsc.32.5.554
  • Daft, R. L., Lengel, R. H., & Trevino, L. K. (1987). Message equivocality, media selection, and manager performance: Implications for information systems. MIS Quarterly, 11(3), 355-366. PDF file
media_richness.txt · Last modified: 2017/05/04 10:02 by hkimscil