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--- media_richness [2016/06/29 16:31] – hkimscil
+++ media_richness [2017/05/04 10:02] (current) – hkimscil
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+====== Media Richness ======
+  * Richness determined by:
+    * Bandwidth or ability to transmit multiple cues
+    * Ability to give immediate feedback
+    * Ability to support the use of natural or conversational language
+    * Its personal focus (Thurlow 49)
+  * More complex the task the richer the medium necessary (rich medium = telephone or FtF communication)
 {{:1920px-Media_Richness_Theory_Diagram_PNG.png?400}}
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   * Daft, R. L., & Lengel, R. H. (1984). Information richness: A new approach to managerial behavior and organizational design. In L. L. Cummings & B. M. Staw (Eds.), __Research in organizational behavior__ (Vol. 6, pp. 191-233). Homewood, IL: JAI Press.
   * Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, media richness and structural design. __Management Science, 32__(5), 554-571. doi: 10.1287/mnsc.32.5.554
-  * Daft, R. L., Lengel, R. H., & Trevino, L. K. (1987). Message equivocality, media selection, and manager performance: Implications for information systems. __MIS Quarterly, 11__(3), 355-366. {{:class:mt:message_equivocality_media_selection_and_manager_performance.pdf|PDF file}}
+  * Daft, R. L., Lengel, R. H., & Trevino, L. K. (1987). Message equivocality, media selection, and manager performance: Implications for information systems. __MIS Quarterly, 11__(3), 355-366. {{c:mt:message_equivocality_media_selection_and_manager_performance.pdf|PDF file}}
 {{tag>theory "communication theory" "lack of social cues"}}