media_richness
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+ | ====== Media Richness ====== | ||
+ | * Richness determined by: | ||
+ | * Bandwidth or ability to transmit multiple cues | ||
+ | * Ability to give immediate feedback | ||
+ | * Ability to support the use of natural or conversational language | ||
+ | * Its personal focus (Thurlow 49) | ||
+ | * More complex the task the richer the medium necessary (rich medium = telephone or FtF communication) | ||
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* Daft, R. L., & Lengel, R. H. (1984). Information richness: A new approach to managerial behavior and organizational design. In L. L. Cummings & B. M. Staw (Eds.), __Research in organizational behavior__ (Vol. 6, pp. 191-233). Homewood, IL: JAI Press. | * Daft, R. L., & Lengel, R. H. (1984). Information richness: A new approach to managerial behavior and organizational design. In L. L. Cummings & B. M. Staw (Eds.), __Research in organizational behavior__ (Vol. 6, pp. 191-233). Homewood, IL: JAI Press. | ||
* Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, | * Daft, R. L., & Lengel, R. H. (1986). Organizational information requirements, | ||
- | * Daft, R. L., Lengel, R. H., & Trevino, L. K. (1987). Message equivocality, | + | * Daft, R. L., Lengel, R. H., & Trevino, L. K. (1987). Message equivocality, |
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media_richness.1467187314.txt.gz · Last modified: 2016/06/29 16:31 by hkimscil