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--- opinion_leader [2015/05/18 09:11] – created hkimscil
+++ opinion_leader [2015/05/18 09:13] – hkimscil
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 ====== Opinion Leader ======
 혹은 개혁주도자. \\
-[[:book:diffusion_of_innovations#일반화|확산에서의 사적인 네트워크(Interpersonal Network)와 개혁주도자(Opinion Leader)의 일반적인 성격]]
+__[[:book:diffusion_of_innovations#일반화|확산에서의 사적인 네트워크(Interpersonal Network)와 개혁주도자(Opinion Leader)의 일반적인 성격]]__ \\
+  - Generalization 8-1: Interpersonal diffusion networks are mostly homophilous.
+  - Generalization 8-2: When interpersonal diffusion networks are heterophilous, followers seek opinion leaders of higher socioeconomic status.
+  - Generalization 8-3: When interpersonal diffusion networks are heterophilous, followers seek opinion leaders with more education.
+  - Generalization 8-4: When interpersonal diffusion networks are heterophilous, followers seek opinion leaders with greater mass media exposure.
+  - Generalization 8-5: When interpersonal diffusion networks are heterophilous, followers seek opinion leaders who are more cosmopolite.
+  - Generalization 8-6: When interpersonal diffusion networks are heterophilous, followers seek opinion leaders with greater change agent contact.
+  - Generalization 8-7: When interpersonal diffusion networks are heterophilous, followers seek opinion leaders who are more innovative.
+  - Generalization 8-8: Opinion leaders have greater exposure to mass media than their followers.
+  - Generalization 8-9: Opinion leaders are more cosmopolite than their followers.
+  - Generalization 8-10: Opinion leaders have greater change agent contact than their followers (Figure 8-2).
+  - Generalization 8-11: Opinion leaders have greater social participation than their followers.
+  - Generalization 8-12: Opinion leaders have higher socioeconomic status than their followers.
+  - Generalization 8-13: Opinion leaders are more innovative than their followers (Figure 8-2).
+  - Generalization 8-14: When a social system's norms favor change, opinion leaders are more innovative, but when the norms do not favor change, opinion leaders are not especially innovative.
+  - Generalization 8-15 states that: The interconnectedness of an individual in a social system is positively related to the individual's innovativeness.
+  - Generalization 8-16: The information-exchange potential of communication network links is negatively related to their degree of(1) communication proximity and (2) homophily. *
+  - Generalization 8-17 states: Individuals tend to be linked to others who are close to them in physical distance and who are relatively homophilous in social characteristics. *