persuasion
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| persuasion [2016/05/12 06:51] – hkimscil | persuasion [2016/05/12 07:42] (current) – [Persuasion 설득] hkimscil | ||
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| - | ====== Persuasion | + | ====== Persuasion (설득) ====== |
| * **Persuasion** is typically defined as “human communication that is designed to influence others by modifying their beliefs, values, or attitudes” (Simons, 1976, p. 21). | * **Persuasion** is typically defined as “human communication that is designed to influence others by modifying their beliefs, values, or attitudes” (Simons, 1976, p. 21). | ||
| * SENDER, MEANS, RECEIVER 요건 | * SENDER, MEANS, RECEIVER 요건 | ||
| Line 6: | Line 6: | ||
| * 청자의 자유의지 | * 청자의 자유의지 | ||
| * **An attitude** is a " | * **An attitude** is a " | ||
| + | ====== Persuasion theory (설득이론) ====== | ||
| * [[:Yale Attitude Change]] Study | * [[:Yale Attitude Change]] Study | ||
| * [[:Social Judgment Theory]] | * [[:Social Judgment Theory]] | ||
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