persuasion

Persuasion (설득)

Persuasion is typically defined as “human communication that is designed to influence others by modifying their beliefs, values, or attitudes” (Simons, 1976, p. 21).
SENDER, MEANS, RECEIVER 요건
- 화자의 목적과 그 목적을 이루려는 의지
- 그 목적을 이루기 위해서 커뮤니케이션이 수단으로 사용되는 것 (coersive(x), accidental(x) → communicative)
- 청자의 자유의지
An attitude is a “relatively enduring predisposition to respond favorably or unfavorably” toward something (Simons, 1976, p. 80).

Persuasion theory (설득이론)

persuasion.txt · Last modified: 2016/05/12 07:42 by hkimscil