User Tools

Site Tools


persuasion

Persuasion (설득)

  • Persuasion is typically defined as “human communication that is designed to influence others by modifying their beliefs, values, or attitudes” (Simons, 1976, p. 21).
  • SENDER, MEANS, RECEIVER 요건
    • 화자의 목적과 그 목적을 이루려는 의지
    • 그 목적을 이루기 위해서 커뮤니케이션이 수단으로 사용되는 것 (coersive(x), accidental(x) → communicative)
    • 청자의 자유의지
  • An attitude is a “relatively enduring predisposition to respond favorably or unfavorably” toward something (Simons, 1976, p. 80).

Persuasion theory (설득이론)

persuasion.txt · Last modified: 2016/05/12 07:42 by hkimscil