Persuasion is typically defined as “human communication that is designed to influence others by modifying their beliefs, values, or attitudes” (Simons, 1976, p. 21).
SENDER, MEANS, RECEIVER 요건
An attitude is a “relatively enduring predisposition to respond favorably or unfavorably” toward something (Simons, 1976, p. 80).
Persuasion theory (설득이론)
persuasion.txt · Last modified: 2016/05/12 07:42 by hkimscil