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tag:advertisement_effects

TAG: advertisement effects

2014/03/23 21:21 Hyo Kim AIDA * Attention * Interest * Desire * Action AIDMA * Attention * Interest * Desire * Memory (AIDMA) or Conviction (AIDCA) * Action advert…
2014/03/23 21:18 Hyo Kim DAGMAR Defining Advertising Goals for Measured Advertising Result (DAGMAR) Measurement of what? * Unawareness * Awareness * Comprehension * Convictio…