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--- youtube_marketing [2018/12/13 08:32] – [Advertising] hkimscil
+++ youtube_marketing [2018/12/13 08:48] – [Youtube advertising as advertiser] hkimscil
@@ Line 95: / Line 95: @@
   * Video optimization: Well-chosen, accurate, custom thumbnails entice viewers to click and watch. Many of the NBA’s videos also have other interactive elements, such as annotations and end-cards.
   * Channel monetization: The NBA knows how to make money, and it has taken that formula to YouTube. You’ll see extensive use of pre-roll ads against its channel content. (The idea behind pre-roll video ads is that they play before the NBA video assets, and the channel then earns earns money from each view of an ad.)
+YouTube isn’t television (or cable)
+{{tv.vs.yourube.jpg}}
+====== Youtube advertising as advertiser ======
+[[https://support.google.com/youtube/topic/30084?hl=ko&ref_topic=2972865|Google Ads 정책]]
+[[https://support.google.com/youtube/answer/2375464?hl=ko&ref_topic=2972947|Ads Specs]]
+[[https://support.google.com/youtube/?hl=ko#topic=7505892|Youtube]]
+[[https://support.google.com/google-ads/?hl=ko#topic=7456157|Google ads]]
+In-stream ads
+In-display ads
+===== Adwords account =====
+===== Targeting =====
+====== Youtube advertising as publisher ======