COMMunication
RESearch.NET

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• Your competition is leveraging video to boost their sales
• Customers increasingly prefer to watch video over text
• Video is easily searchable - 70% of Google’s top listings are videos
• Video is mobile - it accounts for 50% of mobile traffic, and over 88% of videos under 1 minute are viewed completely
• Video hosting sites offer extensive analytics, giving you deep insights into viewer behavior
• Posted videos have a higher chance of converting prospects into customers
• All major search engines have made video a crucial factor in their search algorithms; the more videos you have, the higher your site can rank
• You can tell your story effectively using sight and sound, and make an emotional connect with your audience.
• Videos are shared several hundred times on various social media platforms - it's fun and easy, and gets the message across effectively.

http://rkale.com/wp-content/uploads/2017/08/Video-Marketing-Guide.pdf

• Videos can be embedded in your web pages.
• Target customers (consumers) ~ audience
  • Who are they?
    • ages, education levels, works, etc.
    • into tailored video content on a proper channel (medium).
    • The more you involve them, the more likely they are to remember the video.
  • Where are they on-line or off-line?