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TV advertisement

7 Digital Ad Alternatives You Can Buy for the Same Price as a Super Bowl TV Spot
Snapchat

  • For $5.6 million, a bit more than Fox is reportedly asking for, advertisers could buy 90 Snapchat Discover takeovers (at roughly $62,200 each) that let brands sponsor a publication's daily edition. “[That] would almost let you buy the entire Snapchat portfolio,” Sigel said.
  • According to Essence, a national sponsored Snapchat lens, the fun colorful filters that overlay selfies, costs roughly $329,400, meaning advertisers could create 17 of them for $5.6 million.
  • Snap Betting Big on AR Advertising

  • Brand Spotlight: Pepsi Canada | Snapchat for Business

Homepage takeovers

  • 35 homepage takeovers on 'tier-one' sites

Buzzfeed

Video impression

What a $5.2 million Super Bowl ad can buy in digital media
Here's What Else a $4 Million Super Bowl Ad Could Buy

sns_youtube_use.jpg

  • Videos can be embedded in your web pages.
  • Target customers (consumers) ~ audience
    • Who are they?
      • ages, education levels, works, etc.
      • into tailored video content on a proper channel (medium).
      • The more you involve them, the more likely they are to remember the video.
    • Where are they on-line or off-line?
youtube_marketing.1544485117.txt.gz · Last modified: 2018/12/11 08:38 by hkimscil

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