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| youtube_marketing [2018/12/13 08:29] – hkimscil | youtube_marketing [2018/12/13 09:17] (current) – [Adwords account] hkimscil |
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| [[https://digiday.com/marketing/5-2-million-super-bowl-ad-can-buy-digital-media/|What a $5.2 million Super Bowl ad can buy in digital media]] | [[https://digiday.com/marketing/5-2-million-super-bowl-ad-can-buy-digital-media/|What a $5.2 million Super Bowl ad can buy in digital media]] |
| [[https://digiday.com/marketing/super-bowl-alternatives/|Here's What Else a $4 Million Super Bowl Ad Could Buy]] | [[https://digiday.com/marketing/super-bowl-alternatives/|Here's What Else a $4 Million Super Bowl Ad Could Buy]] |
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| | <blockquote>Effective advertising is all about measurement, so you’ll use YouTube Analytics extensively to make sure you’re getting the most out of your ad dollars or maximizing your monetization potential. (For more on YouTube Analytics, check out Chapter 11.)</blockquote> |
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| | The difference between |
| | * owned |
| | * earned |
| | * paid |
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| | ==== Integrating YouTube with Other Campaigns ==== |
| | === Cross-media integration === |
| | To see what an effective integrated business campaign might look like on YouTube, look no further than the campaign put together by the NBA (www.youtube.com/nba), one of the better sports leagues on YouTube. The NBA does many things well for its business, including |
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| | * Content generation: The NBA updates its YouTube content quite frequently, often releasing custom highlights just for its YouTube audience. It’s a useful example of how to repurpose TV content for a YouTube audience. |
| | * Promotion integration: The NBA’s YouTube channel sections are always up to date with the newest content, tentpole events — seasonal or timely content releases around an event, playoffs for example — and more. If the NBA is doing something on court or off court, it’s guaranteed to be on YouTube. |
| | * Video optimization: Well-chosen, accurate, custom thumbnails entice viewers to click and watch. Many of the NBA’s videos also have other interactive elements, such as annotations and end-cards. |
| | * Channel monetization: The NBA knows how to make money, and it has taken that formula to YouTube. You’ll see extensive use of pre-roll ads against its channel content. (The idea behind pre-roll video ads is that they play before the NBA video assets, and the channel then earns earns money from each view of an ad.) |
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| | YouTube isn’t television (or cable) |
| | {{tv.vs.yourube.jpg}} |
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| | ====== Youtube advertising as advertiser ====== |
| | [[https://support.google.com/youtube/topic/30084?hl=ko&ref_topic=2972865|Google Ads 정책]] |
| | [[https://support.google.com/youtube/answer/2375464?hl=ko&ref_topic=2972947|Ads Specs]] |
| | [[https://support.google.com/youtube/?hl=ko#topic=7505892|Youtube]] |
| | [[https://support.google.com/google-ads/?hl=ko#topic=7456157|Google ads]] |
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| | In-stream ads |
| | In-display ads |
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| | ===== Adwords account ===== |
| | https://adwords.google.com/video |
| | https://adwords.google.com/um/GetStarted/Home?__u=1028229943&__c=5244908007&authuser=0#oc |
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| | ===== Targeting ===== |
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| | ====== Youtube advertising as publisher ====== |
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