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| Both sides previous revisionPrevious revisionNext revision | Previous revision |
| youtube_marketing [2018/12/13 08:32] – [Advertising] hkimscil | youtube_marketing [2018/12/13 09:17] (current) – [Adwords account] hkimscil |
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| * Video optimization: Well-chosen, accurate, custom thumbnails entice viewers to click and watch. Many of the NBA’s videos also have other interactive elements, such as annotations and end-cards. | * Video optimization: Well-chosen, accurate, custom thumbnails entice viewers to click and watch. Many of the NBA’s videos also have other interactive elements, such as annotations and end-cards. |
| * Channel monetization: The NBA knows how to make money, and it has taken that formula to YouTube. You’ll see extensive use of pre-roll ads against its channel content. (The idea behind pre-roll video ads is that they play before the NBA video assets, and the channel then earns earns money from each view of an ad.) | * Channel monetization: The NBA knows how to make money, and it has taken that formula to YouTube. You’ll see extensive use of pre-roll ads against its channel content. (The idea behind pre-roll video ads is that they play before the NBA video assets, and the channel then earns earns money from each view of an ad.) |
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| | YouTube isn’t television (or cable) |
| | {{tv.vs.yourube.jpg}} |
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| | ====== Youtube advertising as advertiser ====== |
| | [[https://support.google.com/youtube/topic/30084?hl=ko&ref_topic=2972865|Google Ads 정책]] |
| | [[https://support.google.com/youtube/answer/2375464?hl=ko&ref_topic=2972947|Ads Specs]] |
| | [[https://support.google.com/youtube/?hl=ko#topic=7505892|Youtube]] |
| | [[https://support.google.com/google-ads/?hl=ko#topic=7456157|Google ads]] |
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| | In-stream ads |
| | In-display ads |
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| | ===== Adwords account ===== |
| | https://adwords.google.com/video |
| | https://adwords.google.com/um/GetStarted/Home?__u=1028229943&__c=5244908007&authuser=0#oc |
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| | ===== Targeting ===== |
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| | ====== Youtube advertising as publisher ====== |
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