Choosug Holiday Week. But, nothing happens to our class!

Activities

Indie musician . . . Jay Rabbit **

Why you need to be on YouTube?
강사는 인터넷 역사성과 사회성을 설명하면서 인터넷이 기존 매스미디어와 어떻게, 왜 다른가를 설명하는데, 그 핵심 개념은 인터넷의 “개방성”입니다. (see Internet Development)

Having more than 500 million channels can make getting noticed on your channel feel like searching for a virtual needle in an online haystack (Ciampa & Moore, 2015).

• Yahoo instance
• TV (any kind of mass medium, for that matter) vs. the Internet
• see for the “open nature of the internet”
  • internet history
  • Zen and the Art of the Internet/etext
  • Internet development
• the importance of presentation (seeing is . . . )

  • Mother of All Demo **

  • Mouse . . . . I don't know why we call it mouse. . . .

But content merely makes up the first part of the equation; the rest depends on how you bring viewers to that content (Ciampa & Moore, 2015).

Knowledge first

Your journey on YouTube begins with knowing your strengths (Ciampa & Moore, 2015).

• Planing and executing the content depends upon your knowledge.
• Then, you need skills and knowledge about shooting, lighting, editing, etc.
• But, before organizing content plan and doing the rest, you need to identify the audience.
  • the content that excites the audience (leading to a question of who they are?)
  • who are those who have a leading role (who are the influencer)?
    • influencer
    • opinion leader
    • early adopter
• Content building
  • + proper title, meta-data, and contact info

Then, what are your knowledge that you want to show off?

• Grouping
• What are the genres (categories, specialties, 분야)?
  • Define them based on your own idea
  • What are the most popular ones and the least?

Assignment

We watched two video clips and talked about the internet (not the real video content though).