Choosug Holiday Week. But, nothing happens to our class!

Activities

Indie musician . . . Jay Rabbit

Bohemian Rhapsody

https://youtu.be/aKvT6-OgnlM?t=225

https://youtu.be/aKvT6-OgnlM?t=568

news 뉴스타파
How many people did watch it?
How many people are subscribing the channel?

Why you need to be on YouTube?
강사는 인터넷 역사성과 사회성을 설명하면서 인터넷이 기존 매스미디어와 어떻게, 왜 다른가를 설명하는데, 그 핵심 개념은 인터넷의 “개방성”입니다.

Having more than 500 million channels can make getting noticed on your channel feel like searching for a virtual needle in an online haystack (Ciampa & Moore, 2015).

• Yahoo instance
• TV (any kind of mass medium, for that matter) vs. the Internet
• see for the “open nature of the internet”
  • internet history
  • Zen and the Art of the Internet/etext
  • Internet development
• the importance of presentation (seeing is . . . )

  • Mother of All Demo

  • Mouse . . . . I don't know why we call it mouse. . . .

But content merely makes up the first part of the equation; the rest depends on how you bring viewers to that content (Ciampa & Moore, 2015).

Knowledge first

Your journey on YouTube begins with knowing your strengths (Ciampa & Moore, 2015).

• Planing and executing the content depends upon your knowledge.
• Then, you need skills and knowledge about shooting, lighting, editing, etc.
• But, before organizing content plan and doing the rest, you need to identify the audience.
  • the content that excites the audience (leading to a question of who they are?)
  • who are those who have a leading role (who are the influencer)?
    • influencer
    • opinion leader
    • early adopter
• Content building
  • + proper title, meta-data, and contact info

Then, what are your knowledge that you want to show off?

• Grouping
• What are the genres (categories, specialties, 분야)?
  • Define them based on your own idea
  • What are the most popular ones and the least?

Assignment