Ethno (= 사람, 민족, 민간)
+ method (= 방법)
+ logy (= 론)

From phenomenology

• see theories
• Phenomenology in philosoph (Edmund Husserl)
  • Cartesian reality doesn't exist. . . .
    • 
  • It goes
    • into Martine Heideger,
    • Jean-Paul Sartre
    • . . . .
  • Post Modernism
• In sociology, phenomenology in sociology 혹은 sociological phenomenology (Alfred Schutz)

Alfred Schutz (Alfred Schutz로 옮길 예정)

• social construction of reality ¹⁾

Social phenomenology is concerned with how people use ordinary, everyday interactions to produce a feeling of reality and intersubjectivity. Most of Schutz's work concerned the methods used for the construction of reality through everyday experiences. Wikipedia

• typification (전형화)

H. Garfinkel

• break the rule - breaching experiment

Language and social reality: The case of telling the Convict Code

• see http://www.paultenhave.nl/IM-Wieder.html
• a book review
• 수감자 규칙의 제도화
  • 알랑방귀를 …
  • 꼰지르지 마라
  • 교도관을 믿지 마라
  • . . . .
  • 심지어 교도관들조차도 . . . . p.511