Table of Contents
Week01 (March 6, 8)
ideas and concepts
Assignment
수업 중에 자기소개를 하였습니다. 이를 짧게 정리하여 AjouBB에 올리시기 바랍니다. (과제페이지) AjouBB
Week02 (March 13, 15)
ideas and concepts
- Advertising:
- Web service:
- Recommendation system:
- Advertising:
- Grouping
- . . . .
Assignment
Week03 (March 20, 22)
ideas and concepts
- Advertising: Super Bowl
FedEx, “We apologize.”
This 1998 from BBDO is brilliant in its simplicity. Though admittedly we'd like to have seen those singing kangaroos, “Baywatch” lifeguards and Garth Brooks.
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김정은 1
박태호 1
김대우 2
박채림 2
이시우 2
박다을 3
이주한 3
김현우 4
이상규 4
전성민 5
김가현 6
허윤희 6
박상현 7
박주희 7
김나연 8
이진원 9
오연주 10
Assignment
Next week assignment (due date: March 29): 기획서 제출 (평가에 반영)
조원들과의 토론 후 프로젝트 기획서를 제출하세요(ABB 토론방에 제출). 기획서는 아래를 포함하되 제한적인 것은 아닙니다. 각 조의 프로젝트 성격에 따라서 기획서와 제작과정이 완연히 다를 수 있으니 아래의 서식에 메달리지 마시기 바랍니다.
- 프로젝트 명:
- 프로젝트 목적:
- 프로젝트 배경 및 사전조사:
- 프로젝트 개요:
- 계획:
제일기획 아이디어 페스티벌 공모 그룹은 아래의 책을 참조하시기 바랍니다.
광고 홍보 실무 특강
Week04 (March 27, 29)
E-Trade, “Monkey.”
Of all the simians that have starred in Super Bowl spots, this might be our favorite. This 2000 commercial from Goodby Silverstein & Partners had the simplest of product demonstrations: Two hayseeds and a chimp wearing an E-Trade T-shirt dancing in a garage. The kicker: “Well, we just wasted $2 million bucks. What are you doing with your money?”
Pepsi, “New Can.”
This BBDO spot is still a scorcher nearly 25 years after its debut. Cindy Crawford emerges from a gull wing car at a dusty gas station and takes a long swig of cola as little boys ogle. The new can it introduced was for regular Pepsi – you know, the full-calorie one we doubt supermodels drink in real life.
BMW, “Newfangled Idea.”
Katie Couric and Bryant Gumbel struggle with the concept of a BMW i3 in this amusing 2015 spot from Kirshenbaum Bond Senecal & Partners that revisits their earlier cluelessness about the internet. We all need a Katie in our lives.
ideas and concepts
Advertisement
Creative Strategy
- Group 1: 팟캐스트 방송제작 기획안
- Group 2: 삼성 노트북의 선망성 극대화를 위한 캠페인 크리에이티브
- Group 3: ForSilver
- Group 4: 제일기획-쿠첸 기획서 초안
- Group 6: project-antenna
- Group 7: Project SteP
- Group 8: schedule
- Group 9: schedule
- Group 10: schedule
김정은 1
박태호 1
김대우 2
박채림 2
이시우 2
박다을 3
이주한 3
김현우 4
이상규 4
전성민 5
김가현 6
허윤희 6
박상현 7
박주희 7
김나연 8
이진원 9
오연주 10
Assignment
Week05 (April 3, 5)
ideas and concepts
Advertisements
Assignment
Week06 (April 10, 12)
ideas and concepts
Assignment
Week07 (April 17, 19)
ideas and concepts
퀴즈범위: 수업내용 6주차까지 + 그룹 발표내용
including social network analysis
recommendation system
Assignment
Week08 (April 24, 26)
Mid-term period
Week09 (May 1, 3)
ideas and concepts
Assignment
Week10 (May 8, 10)
ideas and concepts
Assignment
Week11 (May 15, 17)
ideas and concepts
Assignment
Week12 (May 22, 24)
Assignment
Week13 (May 29, 31)
ideas and concepts
Assignment
Week14 (June 5, 7)
Group Presentation
Week15 (June 12, 14)
Group Presentation