Read Theories in CMC: Theories of Computer Mediated Communication and Interpersonal Relations

1. Violence in Games
   1. “Causing” VS “Desensitizing” (Read, Twenty-Five Years of Research on Violence in Digital Games and Aggression Empirical Evidence, Perspectives, and a Debate Gone Astray)
   2. Violence in Mass Media Research
      • Aggression, Frustration-Aggression: Are they from Violence?
      • Inoculation, Catharsis, Social Learning
      • Cultivation Theory
   3. 사이버폭력
2. Social Network Analysis
   • From Two Step Flow Model to Diffusion Theory
   • Structure of relationships among group (social) actors may influence outcomes of the society.
     • Weak Ties Theory or The Strength of Weak Ties vs Strong Ties
     • Social Network Analysis, how is it related to Diffusion of Innovations or Criminal Networks
     • How about Complex Theory?
     • Social network characteristics in social media use: who is doing what?
     • Can social network explain diffusion of innovation (or technology or idea)?
3. Social Media and Social Changes
   • Media and Social Changes: How powerful are they? - the Conservative vs. the Structuralist vs. the Reformist
   • What is the relationship between social media and social movement?
   • What is the term, “Public Sphere?”
   • What kind of structures are prone to change (social change)? (See an article, Social Media and Political Change: Capacity, Constraint, and Consequence)
4. Social Media and Marketing | Advertising and New Media
   • Social Media Marketing - Viral Marketing
   • What is it; How is it done? Why is it important?
   • What are the relative theories and ideas about human?
     • Theoretical models of social media with marketing implications
     • Is social media killing our theories?
     • Theoretical Guidelines for Social Media Marketing Communication
     • Social Media Marketing: Theories and Applications
5. Group Norms in Game (Online) Environments
   • How are they formed & Why do they have powers?
   • How are they formed and reinforced in Game (Online) menvironment?
   • cf. Hofstede's cultural factors, SIDE Model
   • Also think about social norms :: cultures
6. Why are people complaining about impartiality of Daum Agora?
   • What theories can you use to explain such a phenomenon
   • Does the “use of real-name” help?
   • What about avatar or picture of self, would they help?
     • Why are people meaner in online than in off-line (or F2F).
     • Why Group bi-polarization occur?
     • What is Social Presence Theory? How is it related to Media Richness and Lack of Social Cues Theory?
     • What about Social Information Processing Model, SIDE Model (Social Identification/Deindividuation Model) and Social Influence Model?
     • What are the better method to prevent dis-inhibition of online users?
7. Are you being manipulated?
   • Why do portals (naver and daum) provide “real time issues?”
   • What is in there?
   • What people would read first, and last?
   • What are the relative theories?
     • Priming Effect, what is it?
     • Framing, what is it?
     • How are the relationship changed from “Agenda Setting and Mass Media” to “Agenda Setting and New Media”?
   • Where is (your) important agenda come from? Television News, Portal News or a place like Daum Agora?
   • Add it to social media.
   • How is it related to public opinion?
8. Addiction in Games
   • What is Addiction?
   • Symptoms and diagnosis
   • Is it curable?
   • Solution, particularly for GAMES?
9. Formation of Public Opinion
   • How are the majority of opinion formed and emerged?
   • What are the theories related to this concept? How are they interact with each other in terms of understanding “formation of public opinion?”
     • The Third Person Effect
     • Agenda Setting
     • Spiral of Silence
10. Big data and social science
    • Why some people keep telling us that theories will die?
    • Is it significant enough to consider it as a theoretical framework? Or is it just a social happening?
    • What are the theories that are related to big data and social media?
    • SNS and Big Data
      • The Dynamics of Public Attention: Agenda-Setting Theory Meets Big Data
      • Big Data in the Information Age: Exploring the Intellectual Foundation of Communication Theory
    • The end of theory
      • THE END OF THEORY - Will the Data Deluge Makes the Scientific Method Obsolete? by Chris Anderson
      • The End of Theory: The Data Deluge Makes the Scientific Method Obsolete
      • Big data and the end of theory?
      • Big data and the death of the theorist
11. Diffusion of Innovations
    • What are the important elements in diffusion process?
    • Why are some people ahead in comp. to others in terms of adoption of technologies (ideas, innovations)?
      • What are the characteristics of them?
      • How people choose something over the other? What is the process?
    • TAM, what is it? Why is it important to the media students?
12. Persuasion
    • Related to Marketing/Advertising

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• Misc.
  • Sleeper Effects
• UX in New Media
  • Designing for Behavior Change, the book at Amazon

1. Violence in (on-line) Games, on-line environment, mass media
2. Addiction in Games, Computer (the Internet)
3. Diffusion of Innovation
   1. Samsung vs. Apple: Why do they differ from each other?
4. Social network analysis
   • Social support
   • Social capital
5. Social media and social changes (or movement)
6. Persuasion in new media (Social media and marketing)
   • Advertising in mass media
   • Advertising in new media (social media)
   • Social Media PR
7. Social norms in online environment, game environment
   • Social behavior in online environment
8. Formation of public opinion influenced by mass media, new media
   • Agenda influenced by mass media
   • Agenda setting influenced by social media
9. Big data and their influence (social political impacts)
10. Journalism
    1. social media as a means of news diffusion
    2. Big data journalism
    3. Internet journalsim
    4. Blog journalsim
    5. 참여 저널리즘

1. 관심 분야 선정
2. 관련된 이론 찾기 (도서관 - 서적 + 논문)
   1. 그룹: 서적 찾기 2, 읽고 요약
   2. 개인: 논문 찾기, 읽고 요약
   3. 그룹: 발표
3. 관심 분야 세련화
4. 관련된 연구 찾기 (논문 + 서적)
   1. 개인: 논문 소개 + 선택분야와의 관련성