Choosug Holiday Week. But, nothing happens to our class!
Lecturer Note – private page.
Group discussion on ga-w03-2 (the second group assignment)
How to make a youtube video **
Assignment is as follows:
And at the discussion learning page forum, write up a new thread (토론게시판에 새게시물 작성).
Video of the Week from Week 07
기획서 presentation for shoot #1
Storyboard: see https://www.youtube.com/watch?v=EfGhDakhPxY
Apple Final Cut Pro: Has over 1,000 royalty-free sound effects and music tracks
Sony Vegas Movie Studio: Contains 400 royalty-free music soundtracks
SEO (video SEO: search engine discoverability):
Upload your first channel video by the end of Monday, Nov. 11. You should use the AjouBB, .
Fused with media technology
Wong Fu Production
Indie singer and song writer
Some very famous (lots of subscribers) youtubers
Logan Paul's vlog channel
Asian Boss (a company)
We surprised a Korean grandma living on $2 a day | ASIAN BOSS
Check your status
Kennedy home movies
Interest: Viewers are interested in something, whether it’s Bruno Mars, monster trucks, Indian cooking, radiant floor heating installation, or so much more. They search and come to YouTube to find out more about what they’re interested in.
- finding your channel
- watching a video based on discover-ability
Curiosity: Impressed by watching one of your videos, your viewers then visit your channel to look for more of your stuff. A nicely designed channel and well-organized playlist enhance their experience.
- visiting your channel
- organization of your contents (as packages)
- initiate and maintain a good channel design
Connection: Liking their experience with you and your channel, they now want to stay current and be informed of updates. They choose to subscribe.
- subscribing your channel
- anything new?
Engagement: Your audience wants even more, so they begin to click that handy Like button on some of your videos and start offering comments. They may engage with each other on the Comments section of your channel.
- liking your videos
- commenting your videos
- commenting on other comments
Promotion: They then share your content via Facebook, Twitter, and other social media channels with others who share similar interests and also become part of your audience.
- working as a viral via facebook, twitter, and other sm.
Collaboration: In addition to giving you feedback, your most passionate fans may even work with you on content.
discovering → watching → regular watching → engaging
15 Reasons Why You're Not Getting Sales on Etsy
Holly Casto: She is mentioned in the textbook.
Holly Casto (www.youtube.com/charmandgumption) is the owner and designer of Charm & Gumption, an online gift shop for bloggers and creative types.
Your community could do much to drive the audience growth for your YouTube channel, but for that to happen you need to be a genuine and active member of the community. . . .
YouTube offers additional features to channels that have a high subscriber count, including fan insights and additional monetization options. (Fan insights provide more detail about who is watching your content, while the additional monetization options enables more ways for you to make money off your channel and content.)
If your channel has a large number of subscribers, YouTube provides two interesting options for analyzing your fans in order to learn a bit more about them and (hopefully) communicate with them more effectively. These features — the Fans feature and the Insights feature — are found in the Community section of Creator Studio. Here’s how they work:
Fans: This Fans feature shows your top fans based on their subscriber count and their engagement with your channel, including likes, comments, and subscriptions. This feature also highlights recent activity and provides options for communicating directly via Google+.
- who are they based on subscriptions, comments, likings, etc.
- youtube provides a way to communicate with them via google+
Insights: With the Insights feature, you’re able to put your top fans into a Google+ circle. With that in place, you can look at demographic data — where fans are from, for example — as well as information about their recent activity with your channel.
- youtube puts fans into your google+ circle (as members).
- youtube shows demographic features such as location, recent activities, etc.
- managing your fan privately such as sharing unlisted videos.
You should understand how your subscribers receive your channel updates:
- Mobile device notification
- Accounts connected to social media
- Channel feed
Upload the second youtube channel video
by the end of this week by six pm on the next Monday.
PomplamooseMusic, Natalie Dawn - Mr. Sandman
Natalie Dawn - Book of Love
PomplamooseMusic (Chicago based indie singer) - Hyundai commercial
Starting in late 2013, YouTube began putting controls in place to counter trolls as well as spam, because neither serves part of the discussion around a video. It started off by forcing a deeper integration with Google+ to “pierce the veil of anonymity.” Though this strategy was well-intentioned, many legitimate viewers cried foul over privacy concerns, with hundreds of thousands of users signing an online petition against what they saw as heavy-handed restrictions.
By 2014, YouTube backed off some of the requirements, but provided channel managers with more tools and controls, such as blacklisting and keyword flagging, to help preserve the integrity of their channels. It’s gone a long way toward getting the problem under control, but it will remain an evolving situation for YouTube and many other social platforms.
Working with annotations
동영상에 최종 화면 추가 youtube help
Use annotations to create what are called custom end-cards — a collection of one or more annotations at the end of a video that help instruct viewers in what to do when the video is completed. This can also include subscription requests. Custom end-cards are good for branding consistency, and they always helps your audience identify with your content. Figure 10-10 shows what an end-card could look like.
Adding branding to the mix
Branding was previously known by the more confusing name: InVideo programming.
May be not available in the New Creator Studio.
Channel - Branding
Adding subtitles and closed captions (CC)
Having viewers contribute subtitles and closed captions
When you reach 10,000 subscribers, you can assign credit to your production partners. Creator credits are shown on the Watch page, as shown in Figure 10-17. Viewers need to click Show More to reveal more.
Decoding YouTube Analytics
Decoding YouTube Analytics
Learn About Your Audience with YouTube Analytics
New Reach Metrics in YouTube Studio Analytics
Ways To Earn More Money With YouTube Analytics
YouTube 분석으로 수익 추적하기
High Views vs Watchtime - Compare Your Videos With YouTube Analytics
Getting Started with YouTube Analytics
YouTube Analytics shows you how you’re tracking against your goals and also where you may need to make adjustments. Understanding metrics and insights is relatively straightforward, but you need to know where to look in YouTube Analytics to get the data you need.
As a channel manager, always think in terms of metrics and insights. You must act on those insights, though. For example, if the view count and number of likes (metrics) for your new video are 25 percent of your target, it may indicate that your video isn’t resonating with your audience or that you released it at the wrong time (insights). Take the time to fix what may be immediately wrong (such as poor metadata) or change future content or programming. You should verify the video metrics again over time.
Bohemian Rhapsody - Marc Martel (one-take)
YouTube now reports that it receives over 1 billion unique visitors per month who watch over 6 billion hours of video during that period. They’re watching from desktops, laptops, tablets, smartphones, smart TVs, game consoles — and pretty soon, from intelligent watches. They’re watching around the world from over 60 countries. (In fact, 80 percent of YouTube views occur from outside the United States.) Wherever a YouTube video is played lies a potential opportunity to help your business.
The fastest growing medium – Figure 12-1
Betting your business on viral video is like betting your retirement on lottery tickets: It’s just not a sound strategy. You’ll end up investing all your money and time in something that has little or no chance of succeeding. A much better strategy is to make great content regularly and add a dash of paid advertising to build your business the right way.
허니버터 사건 – 꾸준하고 내용있는 콘텐츠 + Ads
YouTube is now where consumers frequently turn to make decisions about what products to buy. Because of the rich engagement capabilities that YouTube provides, the site is far more than just a place you go to when you want to watch a few videos
What about amazon?
Amazon uses videos, too. https://smile.amazon.com/12-Days-of-Deals/b/?ie=UTF8&node=5550343011&ref=nav_cs_gb&nocache=1544048621427
historically(?) reading → watching (book - tv)
Being on YouTube is no longer just an advantage; it’s a necessity for business. If you’ve doubted where YouTube fits into your business cycle, think again. YouTube now represents the first few steps in your customers’ journey with you.
Chapter 8: introduction to editing program 제외
Chapter 9: Account 관리, SEO
Chapter 10: Audience and community
Chapter 11: Audience and subscribers - youtube analytics
Chapter 12: Business and youtube
Chapter 14: Youtube advertising: as publisher ***