Quiz:
Textbook 정리+발표
JTBC + CJEM + T-broad 등의 MPP, 종합편성 방송사 한 곳을 선정하여 필요하다고 생각하는 방송프로그램의 기획안과 구성안을 작성하여 제출하시오. 기획안은 일반적인 방송프로그램 기획 요소 외에 방송사의 전략적인 플랜이 포함되어 있어야 합니다.
가령, JTBC를 선정하였다면,
방송기획형식
Deadline: 중간고사 이후 10/30(월)
Week 1
—-
Week 2
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Week 3
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Types (genre) | 가능한 참여 (interaction) 내용 | 참여 미디어 | Evaluations (참여정도 등) and plans (types of activities) |
sports | |||
sitcoms | |||
reality show | |||
dramas | |||
crime shows | mild interaction participatory quiz alternate reality game1) |
||
… | intensive interaction required additional device (the second screen) required |
Week 4
—-
Quiz 03:
범위: 교재 방송의 사회적 영향 (방송학개론) + Over the top Week 1 + Week 2
The Television Industry Today:
Player #1: The Networks: group 1
Player #2: The MVPDs: group 2
Player #3: The Studios: group 3
Player #4: The Premium Networks: group 4
Player #5: The OTT Services: group 5
Player #6: Streaming Devices: group 6
Player #7: Second Screen Platforms: group 7
Player #8: Smart TVs: group 8
Summary
What’s Disrupting The Industry Today
The Revolution Has Begun: group 1
Time Shifting: group 1
Binge Viewing: group 2
Video On Demand (VOD): group 1
Second Screen and Social TV: group 3
Fans and Fan Communities: group 4
Cord Cutting: group 5
The Shifting Value Of Ownership: group 5
Dec 13: Presentation
2, 7, 8, 6
4, 5, 1, 3
Dec 15: Exam Period
2016-12-19 시험 월5,월7교시 월(13:30-15:30)
범위
Future Predictions
Summary
발표자료:
1조_networks.pdf
1조_tv_everywhere_pdf_.pdf
1조_what_s_disrupting_the_industry_today.pdf
2조_binge-watching_1_.pptx
2조_futureofsecondscreen.pptx
2조_themvpds.pptx
3조_byod.pptx
3조_second_screen_.pptx
3조_studios.pptx
4조_premium_network.pdf
5조_cordcutting_shiftingvalueofownership.pdf
5조_ott_services.pdf
5조_streaming_video_platforms_2.pptx
8조_thecontinueddominanceofdata.pptx
7조_새로운_수익모델.pdf
7조_streaming_devices.pdf
7조_second_screen_platform.pdf